How do you boost campaign engagement when you can't touch the app? You write the HTML yourself and build it inside the CRM.
Context
Users were opening the app during live contests but not acting — no visibility into their entry count, no push to engage. The constraint: we couldn't wait for an app release.
Marketing needed a configurable surface they could own and launch in hours, not days.
Must live in Braze
HTML/JS/CSS only — no native code, no app update
Marketing owns it
Non-technical team needed to launch new variants in hours
Earn the interruption
Triggers at login — must be worth the disruption
The build
Kroger × OwnersBox — live entry counts across groceries, tickets, and Player Picks · built in HTML/CSS/JS inside Braze
Implemented directly in Braze's rich in-app message editor using HTML, CSS, and JavaScript. Fetches the user's entry count via REST API on render — no app deployment, no engineering ticket.
Because I was writing the code myself, design decisions that a pure handoff would have lost stayed intentional all the way to shipped.
"The best creative constraint I've worked under: you can't ship a new app. Figure it out."
click-through during campaigns
entries per active user
to launch new variants, down from days
Reflection
I'm open to senior and lead product design roles. Let's see if we're a good fit.