POKET · Financial Management App · brand identity, app icon, and product hero shot
A 4-person team, one semester, one constraint: make a finance app that doesn't make people anxious.
POKET · Financial Management App · brand identity, app icon, and product hero shot
The brief
The research question: why do people abandon personal finance apps? The answers were consistent — too many features, too much jargon, and the implied judgment of every transaction.
POKET's thesis: show what matters without making you feel bad about the rest.
"We listed every way existing apps make you anxious. That list became our design checklist."
Clarity over features
Show the three things that matter, not everything
Progress, not judgment
Savings goals feel like wins, not failed budgets
Trust before data
Show value before asking for bank account access
Final screens
Mid-fidelity wireframes · sign-up flow, monthly balance, transaction history, goals, calendar view, withdrawal — 12 screens across the full app journey
Final UI — onboarding, spending overview, savings goals, subscription tracker · View on Behance ↗
Final UI · My Goal screen · Goal progress (55% complete — NIKE X OFF-WHITE, $900 goal) · New Goal creation with amount slider and savings projection
01
Spending overview
Weekly and monthly by category. No red danger states for normal spending — just information.
02
Savings goals
Progress rings that feel like achievement, not a running tally of what you haven't saved.
03
Subscription tracker
Auto-detects recurring charges — most-requested in every testing round.
04
Link-free onboarding
Manual entry first. See the value before you connect a single bank account.
What I learned
I'm open to senior and lead product design roles. Let's see if we're a good fit.